Hi. My name is Elliott Pesut. I love life, people & the Internet. I'm a brand marketing manager at Alaska Airlines, but thoughts & opinions expressed here are my own.

Wish I was on the beach w/ warm weather right now.

Wish I was on the beach w/ warm weather right now.

Above is a collection of photos from The Russell Wilson 12th Fan Airlift, which was hosted by Alaska Airlines. It was one of the best projects I have ever worked on. Not only did we fly 56 sweepstakes winners, and their guests, to New York for Super Bowl weekend, we also raised over 6 million air miles to donate to Seattle Children’s hospital in Russell Wilson’s name. It was one of the largest miles donations in Alaska Airlines history! The miles will be used to help children and their families across the Pacific Northwest region with the cost of travel so that they can receive medical care at Children’s.

The energy of Seattle fans before, during, and after the Big Game was incredible. Even though I’m not a football fan, I had chills seeing the city come together in such a powerful way for today’s victory parade.

As I was watching, I realized that the uniqueness of 12th man is not necessarily all about football. It’s about community.

From a recent Seth Godin post:

Halloween and the Super Bowl are the new secular holidays, the group-mania events that prove we’re able to stay in sync. Every year, signed up for it or not, each of us is expected to survive the relentless hype.

He continues (emphasis mine):

And yet we do it again and again. Because the corporate hoopla is beside the real point, which is a chance for all of us to talk about the same thing at the same time. This is part of what it means to belong.

I definitely feel like I belong in Seattle. In fact, I don’t think I have ever felt so much pride for a city that I live in.

Below is a Twitter exchange between myself (not a huge football fan), and a die-hard football fan, during today’s victory parade. I think it speaks volumes.

Go Hawks!

With Nest Acquisition, More Google Privacy Concerns »

Marco Arment shares his concerns over Google’s acquisition of Nest and makes some important points.

He examines Nest’s FAQ:

Will Nest customer data be shared with Google?

Our privacy policy clearly limits the use of customer information to providing and improving Nest’s products and services.

The question in bold is not answered by the following sentence, or anywhere else. Asking a question without answering it is a diversion, containing no information, so it can also be removed. We’re left with only one sentence that actually says something:

Our privacy policy clearly limits the use of customer information to providing and improving Nest’s products and services. It’s meant to sound reassuring, but their privacy policy can change whenever they feel like it. 

I have no doubt that privacy advocates will monitor Nest’s privacy policy closely.

When I read John Gruber’s take on this deal, I started to think about hardware of the future — suddenly the technology depicted in the movie Her doesn’t seem that impossible. It won’t be long before connected devices know more about our habits and routines than we do. They’ll anticipate our needs before we even know them ourselves, and we won’t think anything of it. It’s spooky, but amazing at the same time.


GE scientists are developing superhydrophobic surfaces to keep ice off of aviation equipment and wind turbines. The Slow Mo Guys captured this footage with their Phantom Flex camera on a recent trip to GE Global Research.  

Super cool. Also, I just reblogged an advertisement. Nice job, GE!

What problem does this solve? »


Increasingly, the answer to this question guides whether I dismiss a shiny new technology out of hand.

You see, there are two types of problems that technology is meant to solve.

  • Problems we know we have.
  • Problems that we did not know we had but ones that are obvious once the solution comes…

Love this.


I continue to be extremely impressed by the new self-titled album from Beyoncé. The recently released iTunes exclusive is the artist’s first “visual album” where every song is accompanied by a music video with album purchase. When I first bought it, I didn’t think much of the videos, but I think they really make the album.

Below is my favorite video that is available online:

You can also check out some interviews where she talks about the making of the album.

All of that hard work definitely paid off. You go, girl.

Rands' Appeal for the New Year: Prioritize Creation Over Consumption »

Rands, who is quite possibly one of my favorite writers, penned one of the best New Year’s appeals about how we should spend our “moments” in 2014. 

He begins:

I don’t know what cascading chemical awesomeness is going down in my brain when it detects and rewards me for the act of building, but I’m certain that the hormonal cocktail is the end result of millions of years of evolution. Part of the reason we’re at the top of the food chain is that we are chemically rewarded when we are industrious – it is evolutionarily advantageous to be productive. 

Here’s the problem:

… [W]e’re slowly and deviously being trained to forget this.

Do yourself a favor and read his post.

Mossberg's Appeal for 2014: Look Beyond Preconceived Notions »

Walt Mossberg in his first article on recently launched Re/code:

Of course, if you are in the business of dishing out opinions, you must be prepared to receive contrary points of view. That’s fair, and reasonable, and helps one learn. But the tech cultists can’t get their heads around the idea that people — anyone, not just a reviewer — might see the same facts about a product or company and come to different conclusions.

He closes:

So, to all you fanboys and fangirls out there: Calm down. Enjoy your phones and tablets and laptops and software. But don’t overlook their flaws, and don’t hate people who like other stuff.

A perfectly reasonable request for 2014 — and not just for the tech industry.